AI in Marketing

In the ever-evolving landscape of marketing, embracing Artificial Intelligence (AI) isn't just a trend; it's a game-changer. AI's integration into marketing strategies brings about transformative possibilities, and understanding its pivotal aspects is crucial for any business aiming to stay competitive and relevant in today's market.

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Jason St Clair
Keeping Your Books Straight: Why Accounting Is a Big Deal

Managing all the finances for your small biz probably isn’t your idea of a wild Friday night. But making sure your accounting is totally on point is a huge piece of keeping your business running smooth. I know it can feel like an annoying chore when you just wanna focus on the fun creative parts or working with customers. But trust me, getting your books in order makes everything waaay less stressful in the long run.

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Jason St Clair
Creating a need for you product

Can you think of other companies that are great at creating a need for a product when there was none? One company that really stands out for me are the infomercial marketing companies. How many dollars do you think they have us spend a year on random stuff we didn’t know we needed? Sweet indestructible knives, tape that bonds to everything for apparently eternity, kitchen utensils that will save time, candles that will save your sanity. The list goes on and on.

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Isaiah O'Connor
Jack of All Trades... Expanding your skillset

As you build up your business you will find yourself wearing many hats.  This is especially true of bootstrappers. When you are trying to build up your business with little to no capital you will find yourself wearing all the hats. You will be the head of, marketing, sales, accounting, supply chain, etc.

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Isaiah O'Connor