Pricing Different Prices, Different Customers
Pricing Different Prices, Different Customers

Companies often charge different prices for the same products to different demographics - a sneaky strategy called differential pricing. As a business owner, should you follow suit? This informal blog explains how big brands customize pricing to maximize revenue and weighs pros and cons for small businesses considering differential pricing strategies. We discuss how unfair pricing tactics can erode consumer trust and offer tips for transparent, ethical pricing aimed at providing fair value

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Jason St Clair
Creative and Cheap Ideas For Marketing
Creative and Cheap Ideas For Marketing

Elevate your brand without breaking the bank with these creative and budget-friendly marketing ideas. From social media challenges to DIY videos, discover strategies to boost engagement and visibility. Unleash your creativity and watch your brand thrive!

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Jason St Clair
How to Start you own Fast Food Business
How to Start you own Fast Food Business

Opening a fast food restaurant can be a very profitable business venture, but it takes careful planning and hard work to be successful. In this guide, I’ll outline the key steps required to start your own fast food restaurant from initial concept to opening day. Let’s get started!

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Jason St Clair
How to Secure Funding for your Business
How to Secure Funding for your Business

This podcast explores four main options for financing a new startup: 1) Bootstrapping with personal savings, a budget-conscious but limited approach; 2) Crowdfunding via sites like Kickstarter to get small investments from a wide audience by pitching your idea; 3) Small business loans, allowing you to borrow money that must be repaid on fixed terms; and 4) Equity investment, trading partial business ownership and sometimes control for significant capital infusion from angel investors or venture capital firms to rapidly scale. Each funding source has pros, cons and tradeoffs, so determine how much is realistically needed to meet key milestones while retaining ownership before bringing in outside money.

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Jason St Clair
Marketing Commandments

Having solid marketing commandments is crucial for any business wanting to succeed. Here's why:

1. Keeps your messaging consistent across the board. When you've got clear guidelines locked down, there's less chance of confusing customers with disjointed content.

2. Helps you say "yes" or "no" to marketing ideas. If a new campaign matches your core values - green light. If not, walk away. Your commandments keep the team focused.

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Jason St Clair
Do you need a CRM?

Wouldn't it be awesome to have one tool that can store your customer info, act as a sales funnel for your website, send follow-up emails, and help with marketing campaigns? Well, good news - this tool exists already! It's called a CRM, which stands for customer relationship management.

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Jason St Clair