Google PPC (Pay Per Click) What it is and why you should be using it
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Google PPC (Pay Per Click) What it is and why you should be using it
Here is an outline for a podcast on why businesses should utilize Google PPC:
Introduction
- Brief definition of Google PPC - pay-per-click model for businesses to advertise on the Google search engine and partner websites
Hook - Despite the costs involved, Google PPC delivers substantial return on investment if set up correctly. I'll cover the key reasons businesses should be leveraging Google ads.
Body:
1. Massive reach and visibility
- Google processes over 3.5 billion searches per day
- Puts your brand in front of motivated customers exactly when they search relevant keywords
2. Measurable results
- See real-time stats on impressions, clicks, conversions
- Detailed analytics allow for ongoing optimization
3. Targeting capabilities
- Target users by location, interests, behavior, and more
- Display ads to your ideal customers
4. Brand building
- Gain authority in search results pages
- Build familiarity and trust through prominent exposure
5. Flexible budgeting options
- Set daily maximum spend
- Scale up and down as needed
Key Takeaways:
- Captures qualified traffic when users are searching
- Allows for detailed performance tracking
- Advanced targeting drives relevance
- Costs are flexible and controllable
Conclusion
- Benefits such as brand visibility, lead gen capability, and ROI
- Google PPC drives growth - take advantage of this platform
Thanks For Listening Everyone!
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