Marketing Commandments
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Marketing Commandments
Why Marketing Commandments for your Business is Important
Having solid marketing commandments is crucial for any business wanting to succeed. Here's why:
1. Keeps your messaging consistent across the board. When you've got clear guidelines locked down, there's less chance of confusing customers with disjointed content.
2. Helps you say "yes" or "no" to marketing ideas. If a new campaign matches your core values - green light. If not, walk away. Your commandments keep the team focused.
3. Gets everyone on the same page. With the whole company aligned on the marketing fundamentals, you avoid departments going rogue and doing their own thing.
4. Lets you actually measure if marketing works. Rather than vague goals like "drive awareness", commandments allow for metrics with real business impact.
5. Builds your brand for the long haul. Temporary trends come and go. Durable principles focused on your ideal customers stand that test of time.
Rock solid marketing commandments rally the troops around consistent and meaningful goals. They provide direction amidst the crazy pace of marketing these days. Get those fundamentals locked in tight!
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