Don't Spend All Your Hard Earned Money On Google Ads Just yet

“You might think that you don’t have anything interesting to offer, but I can tell you. If you have a business and you offer anything that might be interesting at all. You can post something new almost daily!”

This past weekend I spoke with a potential client whom had been running their business for around 3 years. They had grown to a point where they have been able to pay off all of their business loans and debts related to the business within the last year. They decided that they wanted to grow their customer base much more than it had been. Because, like I stated before. Its growth had stagnated. We all know as business owners that if we don’t bring in new customers regularly then eventually, they will go out of business. Even our most loyal customers eventually move on. Sometimes they move from the area, sometimes there’s a significant life event that happens, like a lost job, or even death. This is why businesses all must be on a perpetual growth mindset. You must plan for the lost customer. However, this wasn’t the primary reason for the call. The primary reason for the call was that they had set a certain amount of money aside for marketing…..