By Isaiah O’Connor

There is an old saying, “You can please some of the people some of the time, but you cannot please all of the people all of the time. This is an extremely valid statement these days. If you support one group you will automatically by default alienate the other.  This could come with customer and revenue loss. The best thing is to just focus on your target customer/audience and focus on pleasing them, and try not to make any type of statement that could be perceived as political. 

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Until next time, I have been,
Your Friendly Neighborhood Entrepreneur,
Isaiah O’Connor