The Struggle of Pricing

One of if not the most often asked questions I have seen asked is “How much should I price for this” followed by a picture of the work or a description of the service provided.  Of course its nearly impossible for an outsider to give a good price due to not knowing the costs involved the local market etc. This means that you are the one who has to decide on the price.

Pricing can be intimidating. Done right it can help you grow and be profitable, done wrong it can cause you to lose your business.  Price higher then the perceived value and few will buy, if you price below the perceived value you may be perceived as cheap or unprofessional, and again few will buy.  

You need to price so that your customer feels they get more in value then they paid for in money. You do this and they will come back, and often refer others. If they feel they paid more in money then they got in value, they will not return and likely tell others not to buy.

For further reading you can check out my blog post on the subject, by clicking here. Pricing

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Until next time, I have been,
Your Friendly Neighborhood Entrepreneur,
Isaiah O’Connor