Business and Politics Part 1. Taking action.

A few episodes back I talked about how Gillette ran a controversial ad campaign that backfired. The ads were supporting one side of a political viewpoint and alienating the other.  This seems to be something that his happening more and more these days as several companies take overt political action. They do this in marketing campaigns, posting political points on social media, and or adding politically driven icons and symbols on their websites and print media.  I am going to examine if this is a good idea.

In the case of Gillette, it turned out not to be a wise decision, in the case of Nike it seemed to work out. In other companies, it seems to have little to no overall effect.

Just to be clear, what I am talking about is when you openly push a political viewpoint as part of your business. This is not about companies that have no official political stand as a business, even if the owners/operators may have well known political leanings. I am speaking of companies, as part of their cooperate culture decide to take overt political action, as did Gillette, or even publicly stating to refuse service to people based on their political beliefs alone. 

With this clarified, let us jump into this. I went online and researched what others were saying, and while the advice fell into two categories. They were to leave politics out of your business, most people do not care what your politics are, they are just waning your product or service, the second was, you should do it, and not just that you need to because if you remain neutral you customers could assume the worst about you.

For further reading you can check out my blog post on the subject, by clicking here. Business and politics Taking Action

For my previous podcast click here. Never Give Up!

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Until next time, I have been,
Your Friendly Neighborhood Entrepreneur,
Isaiah O’Connor