Massive reach and visibility

• Google processes over 3.5 billion searches per day

• Puts your brand in front of motivated customers exactly when they search relevant keywords

1. Measurable results

• See real-time stats on impressions, clicks, conversions

• Detailed analytics allow for ongoing optimization

1. Targeting capabilities

• Target users by location, interests, behavior, and more

• Display ads to your ideal customers

1. Brand building

• Gain authority in search results pages

• Build familiarity and trust through prominent exposure

1. Flexible budgeting options

• Set daily maximum spend

• Scale up and down as needed

Key Takeaways:

• Captures qualified traffic when users are searching

• Allows for detailed performance tracking

• Advanced targeting drives relevance

• Costs are flexible and controllable

Conclusion

• Summarize the benefits such as brand visibility, lead gen capability, and ROI

• Google PPC drives growth - take advantage of this platform