BY JASON ST CLAIR

How important a part does the headline alone play in the accomplishment of our first purpose: Getting Attention?

The goal is to induce people to stay and watch or listen to advertisement in its entirety. A headline can work almost like magic in enticing viewers or listeners by the thousands into an ad whose moves people to action and thus moves products off your shelves and or purchasing your service.

There is really that much power into creating an enticing headline. Create a boring and unemotional headline and you the ad you made has the potential to really flop. Remember It isn't enough to cram persuasiveness only into the body of the ad, but also into the headline. Some of the most famous advertisement flops among advertisements contain very interesting and intriguing content. But the headline was bad therefore, no one listened, watched or read.

It’s the headline that gets people into the content; the content doesn't get them into the headline. The goal of creating a good headline is to get the potential consumer to get into the content. Therefore, the headline is what helps that person take that first large step into the content. By creating a bad headline, you are absolutely throwing away your ad money and your time that you spent creating that advertisement. Remember the sole purpose of a headline is to make it crystal clear what that ad is, accurately and efficiently

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