Commoditizing Creativity
BY JASON ST CLAIR
“The advertising industry has become an area which treats ideas, creativity, and media, basically as tools that can always be made faster and more cheaply elsewhere”
Marketing is all about emphasizing you to buy that kind of things which may or may not be necessary for you at all. An advertising agency is that kind of place which help hone your message and get it out to your potential clientele. They emphasize on honing a message which can lead you to sell your product more efficiently and reach to the highest number of customers.
Advertising industries are saturated with competitors of all sizes, to the point where the products and services we produce and provide, are, like I previously stated become commoditized. Being different is difficult because truthfully, it appears that everyone is offering pretty much the same thing. In the advertising and marketing industry, commodification is spreading, this includes creativity, everyone is appearing to have the same mindset when it comes to marketing their businesses.
The Internet has helped accelerated all industries at a rapid pace. Markets are loaded with stiff competition. The thought pattern of everything as a commodity has created a market place where everything appears to be the same.
The advertising industry has become an area which treats ideas, creativity, and media, basically as tools that can always be made faster and more cheaply elsewhere. Which has led to a sameness perpetuating everything. Social Media is also highly commoditized, as brands broadcast messages all day long on Face book and Twitter, the TikTok is loaded with trends over and over with very few new creative ideas catching on. This leads to no one paying attention. Everything has become a well scripted and carefully curated product.
As a business owner you should see an opportunity here to make a splash and impact on your community and your clientele. Be different and make sure that everyone knows that. Just because many businesses in your industry has taken a turn in that direction doesn’t mean you have to follow suit to keep up. Be creative, be unique.
If you need help with this please reach out to me on the contact page, helping small businesses is what Atheoz.com does and we do it well!
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