(Neuromarketing Example) FizzyCo as the sparkling boost of joy and vigor for the spirited life seekers
(Neuromarketing Example) FizzyCo as the sparkling boost of joy and vigor for the spirited life seekers
Doing this one for fun! Let me know if you want more these types of posts :)
A Pretend draft for a neuromarketing-based ad campaign for a soda brand:
Brand Positioning:
FizzyCo as the sparkling boost of joy and vigor for the spirited life seekers.
Neuromarketing Strategies:
Color Psychology:
Use vibrant, refreshing hues like orange and lime green that stimulate the brain, evoking feelings of youthfulness and energy. These colors tested as most activating and pleasant using biometric tracking tools.
Sound Design:
Incorporate subtle bubbling and fizzing sound effects in ads with frequency modulation personalized to older Gen Z targets based on their neural emotional patterns. Cues should suggest bubbles erupting to parallel moments of fun popping into life.
Visuals Connecting Senses:
Show people’s happy facial expressions turning to awe and joy as FizzyCo touches their lips, tapping into the brain’s sensory projections of mirror touch synesthesia and taste. Facial emotion coding reveals these multi-sensory moments uniquely amplify positive emotional engagement.
Transmedia Storytelling:
Launch an interactive augmented reality game allowing players to virtually open the world of bubbly flavors and ride the fizzy rush. Gamified experiments improving motivation and memory response indicate interactive storytelling boosts beverage affinity 26% compared to passive ads.
Influencer Tactics:
Align FizzyCo peer influencers with archetypes that eye-tracking shows pique subconscious attention in our core bubbly personality market—including youthful thrill seekers and lighthearted jokesters receiving intense gaze focus from similar consumers.
The goal across campaigns is to optimize ads for key levers in the consumer decision-making process identified via biometric measurement—from early attention through emotional connection, sensory experience and motivation.
-Jason
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