When creating our marketing plan for our small business a mistake that many business owners do is creating their ads specifically for whom they are serving and not the decision maker. Although, many times, these people are one in the same, but often times not. For example, let’s say you’re a travel agency that specializes in creating the best family vacation possible. Well, who’s usually part of the family? The kids, the Dad and the Mom, right? Who’s usually the decision maker? The Mom. Therefore, you should be cognizant of whom your targeting. Think of what that mother is looking for when booking a vacation for the family.

                This was a short a sweet one, but applies for whatever service or product that you are selling.

If you need help focusing your marketing strategy, please reach out, I can help

Thanks,

Jason St Clair

Jason@atheoz.com