Creating events around your business is a great way to bring in people that may become new customers and or potentially refer new customers to you. When I ran the athletic club, my business partner and I decided that we wanted to start a big charity event for the town. Something that would benefit the town as a whole and also bring some good notoriety to us. Therefore, we started the Running for Moms 5k, we donated all of the profit to a local mother that was in need. We advertised this event all over town and also around the surrounding areas. We brought in as many vendors as we could to serve the runners and the crowd. Those vendors were the official sponsors of the race. Therefore, not only did we bring some good attention to our athletic club, we also created some business networking partners.

                If you have an online business, you can get creative and make an online event, like a giveaway or a competition. Create some buzz, get some partners, give away some prizes. You could even consider making it a charity event. Think about Toms shoes, they use their platform to Donate shoes and services to those in need. They are very open about this, it’s almost their primary marketing driver. There are many people whom are very critical about this, however, they do a ton of good and there are many people that are grateful to these donations.

                Therefore, you should consider creating an event for your company! If your lost and don’t know where to start, reach out to me, I can help!

Thanks,

Jason