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Start a business not only to compete, but to win

Jason St.Clair

Many of us are ingrained just to be a part of something. Just being a part of that something, whether it’s just a small role or something more significant you think will make you happy. When we start our businesses we take this mindset with us. We think that, if we just get a small section of the customers that other companies have and make them a loyal customer, then I will be able to succeed and keep my doors open. Therefore, you take this mindset with you when you build your product when you market when you hire.

The “take part of mindset” is going to get your butt handed to you in business. You need to go into your career as an entrepreneur with your newly born or well-seasoned company, with the mindset that you are the best. You need to believe this; you need to act like this. You need to prepare your day as if you are the best, even if you don’t have any customers walking in the door.

Prepare your mindset to achieve. This mindset will follow you when you have to make that sale when you have to go out and cold call for business when you are reaching out to clients to have them come to you. If there is doubt in your voice or how you present yourself, it will show. Don’t doubt your ability, be confident, be prepared and be unrelenting when it comes to achieving your dream. 

-Jason

President of Operations Atheoz.com