I’m going to shift my blog from a why you should do something, to a more focused how to. Specifically, I’m going to explain how exactly to market. These are going to range from all levels of business, from small to large. I will be trying to draw on my own experience mostly, also, I will be doing research on some new innovative ways of marketing. Now on to my first lesson. Business cards and whey they are still very relevant.

                In the age of digital we tend to focus only on that when it comes to owning and operating a business. However, I will argue that you can do very effective marketing. With a simple, cost effective business card.

                Business cards add a sense of legitimacy to your business, like an official little billboard of your own that you can hand out.

                Going out and “cold calling” whether its business to business or business to people make sure to bring a business card that you could hand out to someone. This acts as a reminder for them of who you are and what you do.

                You can put your business cards in all types of places. When I first started my Insurance Agency I did not have much money in terms of my marketing budget. Some creative ways I used my business card was to go to the free real estate and car magazines in the grocery store and put one of my cards in each of them. I know this didn’t make the distributor happy, but hey, you have to do what you have to do to market!

                These are simple ways to market with that very cost effective business card.

Thanks,

Jason St Clair