BY JASON ST CLAIR

The aim of advertising is to sell goods and services and to achieve this, the language of the advertisement must be well designed to appeal to our human emotions. Apart from the language which we use as advertisers to persuade our potential consumers, we must also consider adding extra-linguistic factors such as the context of situation and possibly use illustrations/videos and or pictures. These will play a major role in designing the overall outline of the advertisement.

By putting great consideration and effort into really crafting the advertisements language correctly we can make sure that the we want to get across, gets across. Small Business advertisers should improve on the quality or standard of their advertisement language and really focus on our unique individual styles. Since the language of our advertisement is relevant to how we as humans make choices in the competitive world of small businesses, it will be worthwhile for us small business owners not only to aim at persuading but also educating the prospective consumers on the advantages and disadvantages of a particular product.

It is very important if you are going to decide to create your own content that you become very well adept at the choice of media that you are going to advertise and create content on. This is going to take some practice. Don’t be dissuaded by failure. Practice in front of the mirror over and over again till you really get it down. The more you do this, the better you will get.

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